Bring Your Cakes and Cupcakes to Life with JordyCakes!
This week we’re featuring Jordyn Gaines, a 20 year old girl from Homewood, IL who’s baking skills are stirring up some serious buzz in the media! These are no baking techniques, we’re talking about completely customized cakes and cupcakes that Jordyn literally brings to life! Using social media and online donating campaigns, she was able to raise $20,000 in 20 days! She then opened up her own bakery in Country Club Hills, IL, JordyCakes Custom Cake and Cupcake Boutique! I consider myself the “Beyonce of Baking” because like Beyonce, I discovered what I wanted to do at a young age and will stop at nothing to become the best at my craft. Like Beyonce, I also want to show our youth that with talent and dedication anything is possible!” – Jordyn Gaines. JordyCakes Boutique has already been featured on Windy City Live, FOX 32 News and Headline News for CNN! We’re so glad that Jordyn was able to take some time to chat with Briea Chanel, Editor-In-Chief and Media Correspondent at GirlMuch.com about her baking business and give us more insight into what all goes into building her brand and company!
BrieaChanel: How did you become interested in baking and decorating cakes and cupcakes?
JordynGaines: I became interested in baking and decorating at the age of 16 after completing a 2 week cake decorating section in my high school foods class. After making the very difficult decision to quit the varsity cheerleading team at my school I had lots of extra time on nights and weekends and started seriously working on my new hobby- baking beautiful cakes and cupcakes!
BC: How long on average does it typically take for you to bake a specialty cake?
JG: Baking a cake is not time consuming at all, it’s the decorating that takes time! There is really no “average” time to decorate a specialty cake. The time it takes depends on the size and design requested. I have spent as little as 1 hour and as long as 16 hours on 1 cake!
BC: What’s the price range for a custom cake and/or cupcake(s)?
JG: My cakes range from $125 to well over $1000.
BC: In your opinion, what is the hardest thing about being a baker?
JG: The hardest thing for me is the amount of time it takes. I start prepping my decorations for the weekend on Tuesdays and work practically nonstop through Sunday. So even though I only take weekend orders, I am busy every single day except Mondays and that’s the day I try to rest (but I usually end up scheduling meetings and answering emails all day instead!)
BC: What are the best things about being a baker?
JG: The best thing about being a baker and cake artist is that I feel that my cakes and cupcakes help make my customers special events even more special! I am helping them to create lasting memories and that really means a lot to me.
“The best thing about being an entrepreneur is that I work for myself- I set my prices and decide what I want to do. I don’t have to answer to anyone else!”
BC: Out of all the cakes that you’ve baked and decorated, which one would you say is your favorite?
JG: I don’t have a specific favorite cake but I like anything girly- the more pink the better, with pearls and bling and of course my signature bow(s)!
BC: What do you think are the most important skills to have as a baker?
JG: I think attention to detail is extremely important. I try to make every cake I bake look like a work of edible art and that requires a lot of focus and paying attention to every aspect of the design- no matter how small.
BC: Is owning your own bakery something you’ve always envisioned?
JG: After discovering my love for baking and decorating at the age of 16 I decided that my goal was to open my own bakery at the age of 21 (I actually planned to open it in the summer of 2015, right before my 22nd birthday). Apparently, God’s plan was a little different than mine because I won’t be 21 until September of this year but I stepped out on faith and with generous donations and support from my family, friends, church members and social media I was able to open my bakery last month!
BC: What are some of the positives and negatives (if any) of being an entrepreneur?
JG: The best thing about being an entrepreneur is that I work for myself- I set my prices and decide what I want to do. I don’t have to answer to anyone else! One of the negatives is that there is a great deal of pressure on me. I can’t get sick or tired or just decide that I don’t want to be bothered unless I plan weeks in advance because my customers are depending on me!
BC: If you could give any piece of advice to an aspiring food artist what would that be?
JG: The best advice I can give is to practice, practice, practice! When I first started decorating cakes and cupcakes, although I realized right away that I had a gift, the end results of some of my earliest creations left much to be desired. But I read books, watched decorating tutorials on youtube and googled everything! Then I just practiced and practiced and the rest, as they say, is history!